José-María Súnico, MScE
Technology & Strategy Advisor
Specialised in business coaching for tech-intensive start-ups / SMEs that need guidance to refine their strategy, business plan, financial model & fundraising strategy
Extensive experience coaching start-ups, spin-offs & beneficiaries of European Projects (e.g. Horizon Europe, Eureka, EIC, Cleansky, EDIDP, EMFF, BlueInvest, TETRA, EUDIS)
Services I provide, and instances I collaborate with
European Projects Proposals Writing Workshops
-Public funding such as European Projects can be difficult to understand and it is easy to apply to programmes that are not a right fit or raise 'red-flags'.
-I share my honest opinion as EC evaluator, coach & mentor to help participants becoming aware of the robustness of their proposals and their chances to succeed.
I have trained dozens of SMEs at prestigious RDI hubs e.g. Techhub at Google Campus, Enel Innovation Hub (Spain); Venturelab - EPFL (Switzerland); A2Be, HiCenter (Israel).
Company / Proposals Diagnosis
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Some times, you need an external expert to challenge your business plan, your company or technology.
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There are times, when you need an independent view to analyse aspects of business not working as supposed.
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There are other times, when you need a honest feedback on a proposal you sent to a VC or to a public funding programme to find how to improve it.
I have extensive experience helping SMEs analyse their company, business ideas, and investment proposals sent to public & private instances (over 300 business ideas & proposals analysed to-date!).
Business Innovation Coaching
-SMEs often need external expert support to acquire new techniques that help them face their next challenges:
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We start with strategy, setting key goals & methods to ensure alignment.
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Then, we introduce techniques to ensure product-market fit and produce a portfolio roadmap strategy.
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Next, we learn techniques to analyse business models and use them to find potential improvements.
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Then, we produce a feasibility study and, if positive, a solid business plan.
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Finally, we build a financial model synced with the devised strategy and business model and evaluate different fundraising scenarios.
EC Expert, Coach, Mentor
I collaborate with different public and private instances as an external expert:
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Business coach at EUDIS (EU Defence Innovation Scheme).
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Business mentor for beneficiaries of the Copernicus Accelerator.
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Business mentor at Early Warning Europe (Pro-bono).
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Business mentor at madri+d Mentoring Network (Pro-bono).