José-María Súnico, MScE
Technology & Strategy Advisor
Specialised in business coaching for tech-intensive start-ups / SMEs that need guidance to refine their strategy, business plan, financial model & fundraising strategy
Extensive experience coaching start-ups, spin-offs & beneficiaries of European Projects (e.g. H2020, Horizon Europe, Eureka, EIC, Cleansky, EDIDP, EMFF, BlueInvest)

Services I provide, and instances I collaborate with
European Projects Proposals Writing Workshops
-Public funding such as European Projects can be difficult to understand and it is easy to apply to programmes that are not a right fit or raise 'red-flags'.
-I share my experience as a EC evaluator, coach & mentor to help SMEs maximise their chances to get funded.
I have trained dozens of SMEs at prestigious RDI hubs e.g. Techhub at Google Campus, Enel Innovation Hub (Spain); Venturelab - EPFL (Switzerland); A2Be, HiCenter (Israel).
Company / Proposals Diagnosis
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Some times, you need an external expert to challenge your business plan, your company or technology.
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There are times, when you need an independent view to analyse aspects of business not working as supposed.
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There are other times, when you need a honest feedback on a proposal you sent to a VC or to a public funding programme to find how to improve it.
I have extensive experience helping SMEs analyse their company, business ideas, and investment proposals sent to public & private instances (over 300 business ideas & proposals analysed to-date!).
Business Innovation Coaching
-SMEs often need external expert support to acquire new techniques that help them face their next challenges:
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We start with strategy, setting key goals & methods to ensure alignment.
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Then, we introduce techniques to ensure product-market fit and produce a portfolio roadmap strategy.
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Next, we learn techniques to analyse business models and use them to find potential improvements.
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Then, we produce a feasibility study and, if positive, a solid business plan.
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Finally, we build a financial model synced with the devised strategy and business model and evaluate different fundraising scenarios.
EC Expert, Coach, Mentor
I collaborate with different public and private instances as an external expert:
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Business Coach for BlueInvest and EIC proposals beneficiaries.
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Business Mentor for beneficiaries of the Copernicus Accelerator.
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Business Mentor at Early Warning Europe (Pro-bono).
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Business Mentor at madri+d Mentoring Network, who provides support to SMEs and startups in Madrid, Spain (Pro-bono).
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Regional jury in the South-Europe Startups Award (Pro-bono).
Testimonials

"We chose José-María as business coach in our Horizon 2020 Phase 1 project in 2017. He worked hard with us to extract the best value for our project and to develop a reliable and strong strategy to move ahead. He offered us a wide technical knowledge embraced with a wise, open and active listening to our ideas to help us identifying the best ones. I would love to have him in my team when I need it and, as professional business coach, I hope I can."